Just X-Cart eNews System

We have all heard the buzz-words, enewsletters, ezines, email campaigning, click-thru tracking & email marketing. Trendy, modern-day jargon now utilised in every Internet Marketing guide, handbook, online course, seminar, webinar and podcast the world over.

And then there is the internet cringe-words like spam, virus, chain-mail and those dreaded mailing lists you can never get off despite not ever remembering that you subscribed in the first place!

If you want to grab hold of the good, leave behind the bad, and focus on the needs of your customers and in establishing a constant means of contact with them, then our eNewsletters system is the key to truly harnessing the power of the word wide web.

Here at Just X-Cart Australia, we have very definite ideas on the right and wrong way to use (or abuse) email campaigning. There is a reason why people loathe spam – ensure that your newsletters don’t fall into that bracket.

Our definition of an ‘eNewsletter’:

Corporate/business-branded form of electronic communication forwarded to existing subscribers for the sole purpose of providing them with regular information, news and offers about your business, products and services.
A non-intrusive means of reminding your clients about who you are, what you offer and how you can ultimately fulfil their needs, wants and expectations.
A sincere means of going that extra mile to forge long-term, mutually-valuable relationships with clients whom will (you hope) trust and respect your business.
A highly effective marketing avenue that demands your attention to do professionally and properly, because if a customer opts-out, with them goes your electronic presence in their lives and the prospect of them referring people to you by forwarding your eNewsletter on. It might be hard to get a client, but it can be very easy to loose them – keep that in mind when preparing your newsletters.

The JXC eNews System ... the process

Getting started with our eNews System is very easy. We have a process in place that, when followed, ensures an efficient start to your email marketing endeavours.

Features of our eNews system - the ultimate in email marketing

Control Panel: Secure, web-based control panel for eNewsletter creation and publishing from anywhere in the world!
WYSIWYG (What-You-See-Is-What-You-Get) Editor: No knowledge of HTML/programming required.
Unlimited Mailing Lists: ideal for separating ‘Sales’ and ‘Support’ and ‘Special Event’ mail-outs
Tracking, Reporting & Statistics: analysis the success of a mail-out to better understand your business (where its at, and where it needs to be) and the needs of your customers (what they want, and don’t want)
Flexible plans: as your business grows, and you send out more email, only then do you progress to the next plan. Why pay for what you don’t need.

Click here for the complete list of features available to JXC eNews System clients >>

Benefits to your business:

to strengthen existing customer relations
to increase customer confidence in your business, products, services and support
to generate additional referrals and leads as recipient forward your eNewsletter on
to increase sales enquiries, and actual product/service turnover
to expand client base through additional subscriptions and product/service uptake
to identify popular products/services
to determine success of different marketing campaigns eg specials, offers, discounts, special events etc.
to provide a better understanding of the type of customer your business attracts
to promote your business nationally, even internationally as the internet has no borders

and so much more ...

The process of how to create your enewsletter

Getting started with our eNews System is very easy. We have a process in place that, when followed, ensures an efficient start to your email marketing endeavours.

STEP 1: MAKE THE MASTER

Complete and return documentation and we will create your eNews account
Provide to development, we will require existing branding including logo
We will provide you with a visual of how your eNewsletter will look
Once approved, we will develop the template
We will send you a test newsletter by email for your final sign-off

STEP 2: PICK THE PLAN

When selecting a plan, take into account:

(a) how many subscribers you currently have
(b) how often you plan to do a mail-out
(c) how graphically-intensive your template is (your developer can tell you this, and will ensure to reduce the size of your

newsletter to an absolute minimum without compromising quality)

eNews Bronze: Monthly limits: 1,000 sends, 50Mb bandwidth $88.00 p.a.
eNews Silver: Monthly limits: 2,500 sends, 125Mb bandwidth $155.00 p.a.
eNews Gold: Monthly limits: 5,000 sends, 250Mb bandwidth $275.00 p.a.
eNews Platinum: Monthly limits: 10,000 sends, 500Mb bandwidth $500.00 p.a.

Just like NASA probes, all late model Star Trek vessels and New Orleans weather bureau (err.. perhaps not..), JXC eNews too has an early warning system in place - ours alerts you when you are reaching the upper limits of your current plan, thus giving you the opportunity to upgrade and continue on seamlessly with your marketing activities without any restrictions.

STEP 3: CREATE THE CONTENT

Using the master template we developed for you, sending out newsletters is a simply matter of information and image collation.

Make it interesting
Be concise - You only have a few moments to keep your viewers attention, so keep to the point
Be PC - politically correct
Do a grammar and spelling check
Always do a test email to yourself prior to sending to the mailing list

STEP 4: SEND TO SUBSCRIBERS or MAIL THE MASSES

Bit of trivia: Studies have shown that the best results come from newsletters send out on a Tuesday or Wednesday, before lunchtime.

Be Consistent & Reliable:

If you have stated ‘daily, weekly, monthly’ newsletter distribution, ensure you stick to it. If you said ‘1st of the month’ or ‘Every Monday’ etc. then you must do the mail-out in time to keep those timeframes.

Be organised for delivery of time-sensitive mail-outs:

If you have a coupon special that is going to expire on midnight, 30th September 2008, make sure you get your newsletter promote of that special out well in advance of the offer deadline.

STEP 5: REVIEW THE RESULTS

Don’t do your business nor your customers the disservice of hitting ‘send’ and hoping for the best.

Our eNews System provides you all the necessary tools to determine the success of each newsletter including response/click-thru rate, bounce rate, opt-ins and opt-outs shortly following a mail-out etc.

We’ve built the system, all you have to do is take advantage of its features and let your customers and business reap the rewards!

Not sure where to start? See how easy and affordable getting your business online can be. Get a free, no-obligation quote today!

Our staff look forward to assist you with your enquiries. Prospective clients, get your free evaluation.

A comprehensive email marketing tool, branded to match your existing website. Easily reach your customers and gauge the success of your marketing campaigns through inbuilt tracking of emails sent, opened, links clicked, those who unsubscribed and emails that bounce.

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