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Studies have shown that the more difficult the checkout, the more carts are abandoned and sales lost. When a checkout has multiple steps, there are more chances for the customer to change their mind, talk themselves out of a purchase, or decide to go somewhere else to make the purchase. The alteredCart One Page Checkout is so simple it can be completed in less than 1 minute.
AJAX
The alteredCart One Page Checkout uses advanced AJAX (Asynchronous Javascript And XML) technology to communicate with the web server during the checkout. Using AJAX applications eliminates the start-stop-start-stop nature of traditional web pages. Traditionally a customer would need to submit a form => fix any errors => submit the form again => fix error, again and again until the form finally accepted. This leads not only to frustration for the customer, but frequently the checkout will be abandoned and never completed. This means not only has this sale been lost, but most likely future repeat sales from this customer.
The AJAX functions of the One Page Checkout enables the checkout to look and behave like a desktop application, with immediate customer feedback and error detection. This happens all behind the scenes without any page refreshes so a customer can zip through the checkout and complete their purchase without stress or frustration.
Additional Features
Additionally the One Page Checkout has clearly labeled input fields with simple instructions and highlighted filelds if there are any form filling mistakes that need corrected. The discount coupon entry box is also moved to the checkout so a customer can input their discount coupons in a more logical place.
