If you are hungry, you could go to McDonalds - If you are wanting to have some fun, you could go to Disneyland.

Of course, everyone knows who McDonalds and Disneyland are but how did they become so well known? 

 If one needs a hammer, he would go to a hardware store.
If one needs pain killers he would go to the drug store. 

And you may now say in return that everyone knows what hardware and drug stores are for.
But what would you do if you do not know where to look for something?

One option is to just walk along the street and ask the first man you meet to point you the right way.

But, the world of the Internet differs from real life, but there’s something in common.

There are site-giants like: YouTube, FaceBook or eBay on the Internet, just like McDonalds and Disneyland in real life, and everyone goes there and always finds what he expects.
If you don’t know where to go you can always ask Google and it points you in the right direction.

However, a user can surf the web at random for years and never come to your site if no one on the Internet, even Google, knows about it.

And the main question is: how do people know where to go if they need what you sell on-line, who will point them the right way?

And it is SEO you can utilize to carve the visitor’s way from the browser right to your site.

• Thus a distant aim of SEO is to make your site as popular as possible in your industry, like McDonalds is in the restaurant fast food business.
• A more material reason is to let the other know about your site so that people wandering in the Internet can run into your site.
• But the most important goal is to make sure that people looking for something special are told where to go and the place they are directed to is YOUR SITE.