SEO – what does it stand for?

People search for some specific information over the Internet and search engines provide the service which supposes the links to the sites that may
contain information you are looking for.

If you want to attract more visitors to your site you should worry about search engines and be well informed about what do they know about your site.

• How do search engines know where is your site and what is your site about?
• How can you make the search systems provide these people with the link to your site?

You have may have already heard of the Search Engine Optimization, the service that many companies offer. Before you make any decision about its usage, let us please explain a little bit what SEO is.

Search Engine Optimization means making the search engines indexing your website most effectively.

SEO is a long and laborious job which consists of several steps, which ensures your site appeal and success to your business. There may be plenty of different approaches in SEO more or less successful, but with regards to the x-cart driven sites we’ve worked out own aproach you may be interested in. We will soon be launching our SEO service – the launch date will be announced on Just X-Cart plus via our newsletter.

Read what the basic steps in SEO are:

W3C and HTML standards

It is well known that a site consist of a useful text (information) and service code (markup or HTML code).
SEO is aimed to help robots get a maximum of useful information from your site while the service code shouldn’t prevent robots doing this at least (and help them at best).

What robots are?

Robots are the programs which are not able to “see” how your site looks like in a browser.
They analyze the contents of your site according to some specific rules, recognizing wholesome information and rejecting auxiliary data.

So, when designing a site webmasters or designers are to follow the rules according to which markups were made so that robots not mixed the useful info up with service code when indexing the site later.

Certain standards were made for the purpose. You can learn more about this here: http://en.wikipedia.org/wiki/Document_type_declaration
If you want to improve the accessibility of your page your site needs to follow these rules. You can check if your site follows these rules here: http://validator.w3.org/

So the first thing you should do as regards to SEO is the following: you should make your site compatible with HTML markup standards.
If your site has markup errors and you need our help we will be glad to check your site and correct markup errors if you have any to make your site HTML 4.01 transitional. Thus you can be sure there are no technical obstacles and your site is perceived by robots fully, with no distortions or data loss.

If you need help on checking if your site follows the standards, you can utilize our SEO service: Please email us for more information.