 | Sell anything – products, services, even downloads (e-goods) | | Multiple checkout options - traditional, express, fast lane and one page |
| Search options - flyout and expanding categories menu, product map and sitemap, comprehensive product search and filters, suggestions and corrections during typing | | Product viewing – product comparisons, large image product viewing, product reviews and ratings, out-of-stock messages, customer reviews, comprehensive product search |
| Customer management – memberships, second address line for user profiles, customer accounts and order history, password reminder | | Special pricing and promotions – discount coupons, gift certificates, quantity discounts, wholesale pricing, special offers |
| User-friendly shopping – wish list, saved cart sessions, printable product pages, printable invoices | | Order management –account pages, order history, order tracking, modify placed orders, create new orders |
| Shopping cart options - mini-cart viewable on any page, editable product options on cart page | | Customer reviews include customer verification and allow other customers to rate the helpfulness of reviews |
| Personalized greetings for return visitors
Gift registries |  | Vendor options – one mall/multiple vendors, minimum order amounts and separate shipping rates for vendors. |
